bSPORT. STORIES. CONNECTION.
SPORTS COMMUNICATION & MARKETINGPORTFOLIO / 2026

BEYONDTHE SCORE.

I turn sporting moments into stories.
And stories into a reason to care.

Explore my experience
A stadium seen from the stands
THE GAME IS JUST THE BEGINNING.SCROLL TO GO BEYOND ↓

SPORT IS
MORE THAN
A RESULT.

It’s the people. The passion. The stories that stay with us long after the final whistle.

I’m a final-year BA Communication student at North-West University, building a career where sport, storytelling and digital communication meet.

From university sports journalism to campaign development, I’m interested in making athletes more relatable and giving supporters a reason to engage beyond the game itself.

NORTH-WEST UNIVERSITY / BA COMMUNICATION
FIND THE HUMAN.TELL THE STORY.BRING FANS CLOSER.

Real people. Real passion. A perspective worth sharing.

FROM THE
PRESS BOX ONWARDS.

JOURNALISM / STRATEGY / DIGITAL
01 / WAPAD
SPORTS JOURNALISM & EDITORIAL

The stories
behind the sport.

As a Sport Journalist and later Sport Editor at Wapad, I covered university sport, including Varsity Cup Rugby, conducted interviews and developed stories for a sports audience.

WapadInterviewsVarsity Cup Rugby
02 / CAMPAIGN PROJECT
SOCIAL MEDIA & CAMPAIGN DEVELOPMENT

Thinking beyond
the finish line.

I developed a social media campaign project focused on McLaren Formula 1, applying communication and marketing principles to a sporting brand.

Campaign projectSocial strategyFormula 1

IN MY
ELEMENT.

Sports marketing 01Digital communication 02Sports journalism 03Fan engagement 04Athlete storytelling 05Social media & campaigns 06

LET’S MAKE
SOME NOISE.

Have a sporting story to tell?
I’d love to be part of it.